Year One. ICYCL is a brand that came to my class in the first few months of starting my degree. We were asked to come up with a design and logo for the brand. I went for an edgy, mythical God style. The logo, as you can see below is of the old symbols for the God of the sea and the God of air. I formed these two together to come up with the idea of water and cold air mixing together to make Ice. My final ideas feature below.