Bigelow Tea Logo and Package Redesign
This project is a rebrand of Bigelow Tea packaging. The original packaging blended in with all other tea products on store shelves and had no connection to Bigelow as a brand. I redesigned Bigelow Tea using inspiration from the Bigelow family’s heritage, company history, and the locations of their globally sourced ingredients. The new packaging is distinct and sticks out amongst its competition on the shelves, complete with a gold signature and a wax seal. I personally completed all processes of this project, from design to printing and constructing the final package.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/99fa8c21180127.562fd2239f5bc.jpg)
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/abda6e21180127.562fcd869a1ac.jpg)
A logo that speaks to both the Bigelow family's British heritage and their tea product.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0bea1321180127.562fcd869477f.jpg)
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4cc75421180127.562fcd86672d5.jpg)
A peek at what's underneath the packaging.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/99578521180127.562fcd868a6d8.jpg)
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/93a9ee21180127.562fd21712837.jpg)
Designed to look like a mail package to embrace how Bigelow's ingredients are sourced from all over the world and brought to your store shelf.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/495cb121180127.562fd216323d5.jpg)
A wax seal holds the entire package together. The seal is the Bigelow Family Crest.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b395ac21180127.562fcd8678946.jpg)
Hand-drawn, hand-painted, and tea-stained mail stamps, customized for each flavor depending on the location that the unique ingredient to that flavor came from.
When the Bigelow family first started making tea back in 1945, they had to quickly hand-paint all of their labels the night before bringing their tea to the market because they could only afford single-color printing. I wanted to embrace this piece of company history and bring the hand-painted touch back into the Bigelow brand.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/72ca0021180127.562fcd86832d8.jpg)
Hand-signed with a gold pen - the Bigelow family signature.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a0a78621180127.562fd23281c2b.jpg)
Loose tea provides better flavor and a higher quality, more sophisticated experience than individual tea bags. It also saves money on material costs and eliminates some steps in production.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/98146c21180127.562fd223dff33.jpg)
Oil of Bergamot in Earl Grey sourced from Italy.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/95203e21180127.562fd21715c1d.jpg)
Hibiscus in Berry Hibiscus sourced from Malaysia.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fc34c421180127.562fd21abb022.jpg)
Mango in Mango Lily sourced from Sri Lanka.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/15f1ea21180127.562fe6deb7384.jpg)
Up-close Italy stamp - hand-drawn, hand-painted, and tea-stained.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a5bde121180127.562fe6e5e445e.jpg)
Up-close Malaysia stamp - hand-drawn, hand-painted, and tea-stained.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e45b3a21180127.562fe70779f76.jpg)
Up-close Sri Lanka stamp - hand-drawn, hand-painted, and tea-stained.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2985ac21180127.562fcd867b75d.jpg)
The hand-crafted wax seal stamp was made from wood - part laser engraved, part hand-carved and hand-sanded.
![bigelow tea package crown britain earl grey signature student project hand crafted laser engrave Wax Seal](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2a0f6421180127.562fcd868eebf.jpg)
Thanks for viewing!