An area of the laperla.com site designed to reach out to the male user, to be launched ahead of SS15 Pitti Uomo where La Perla launched their new men's line by designer Emiliano Rinaldi. The area should be brand buidling rather than commercial but have the means to become a commercial area once the stock is launched for SS15.

 

This is the first time La Perla Man has been featured so heavily on the La Perla site as they step foot into men's fashion and couture. The site has been designed with tablet viewing in mind, as this was foudn to be how most men accessed the site already. It however works across multi-channels.