Warmi
Warmi is a small brand located in Argentina that sells bags, clutches and other accessories brought from all over the world, mainly Mexico, Colombia and India. It's mainly aimed at your casual, young-at-heart fashionista, who lives a freebird lifestyle while effortlessly rocking bright colors.
Being true to the values of Warmi, I decided to have fun with its image and play with styles, fonts, pictures, layouts, and mainly colors. This is why it is not a consistent brand, but it certainly never forgets to reflect its two main ideals: casual fashion and living breezy.
Occasionally I would have to stamp the logo onto a picture of a product here ant there, but after a while I decided it was time to play with type composition.
Clutches from India
Wayuu totes from Colombia
Purses from Oaxaca, Mexico
Promotional images
I also played a bit with some images used to interact with people daily, such as when the 1000's of fans milestones were hit:
This was definitely the funnest piece. It also shows exactly what I mean by an undefined brand that changes its looks as long as it doesn't change its message.
Perhaps once there's no more juice to squeeze out of the current logo, a remake might combine digital and analog in a different way, rigid lines and crazy textures, as I pictured in the logo above.
It's a constant work in process, so there will be more of Warmi in the future.
Thanks for letting me share this with you!
:)
