Madhumitha Varadaraj's profile

Unmute : Dope Streetwear (Creative Direction + Copy)

 
 
The second season's theme revolved around a musician's life.
The end of high school, the lost years, wandering into a random bar, and hearing some local boys play.
He scrawls better lines to their songs and they like what they see.
The songwriter joins the band and they become 'Unmute'.
Somewhere, somehow, someday they get noticed and they make it big - their first E.P is released.
They call it 'Sound Anarchy'.
Fame hits them good and hard, our lead man starts gambling it all away.
When all is gone and all is lost, he realizes what it's always been all about.
Like Kurt Cobain said:

"Punk is musical freedom. It's saying, doing and playing what you want.
In Webster's terms, 'nirvana' means freedom from pain, suffering and the external world,
and that's pretty close to my definition of Punk Rock."
 
 
Unmute : Dope Streetwear (Creative Direction + Copy)
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Unmute : Dope Streetwear (Creative Direction + Copy)

This was in 2010, the designer and the director told me the story they had in mind and showed me the beginnings of their graphic artwork sketches Read More

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