A Brief Overview of My Pharma/Healthcare Work
This page contains a sample of my work over the last 5 years or so. As you'll see, I've worked most extensively in video and interactive. The cover image is taken from an interactive activity we developed for medical device start-up Prescient Medical. The model, Megan Gunning, served as hostess from her virtual studio, explaining the activity and the benefits of the Prescient Medical devices, and interviewing luminaries in interventional cardiology.
This page contains a sample of my work over the last 5 years or so. As you'll see, I've worked most extensively in video and interactive. The cover image is taken from an interactive activity we developed for medical device start-up Prescient Medical. The model, Megan Gunning, served as hostess from her virtual studio, explaining the activity and the benefits of the Prescient Medical devices, and interviewing luminaries in interventional cardiology.
This is my reel - I wrote or co-wrote everything here, developed concepts for all the interactive work (and most of the video work) shown. I'm working on a few video projects for USciences, so expect an update soon.
This interactive 3-D model of the human heart contains several "hot spots" - areas with vulnerable plaque - which can be zoomed and explored on a micro level, as in the next image.
Here we see a close-up view of the "vulnerable plaque" identified in the macro view, above. The point of this exercise was to get cardiologists to think about treating arteries based on chemical composition of plaques, rather than strictly on size of obstructive plaques.
This is another Prescient Medical project. This is a 2D clip of a stereoscopic 3D video we made to demonstrate the features and benefits of the vProtect™ Luminal Shield stent system. 3DArt Studio handled the animation admirably.
This is one of my earliest interactive projects in the pharma business. I got the chance to work with Dr. Tim Wilens of Harvard/MGH on this one. The activity comprises a series of vignettes that give clues to proper diagnosis and treatment of the patient. The activity provides feedback based on participants' choices, while educating them about the proper way to titrate CONCERTA® dosage. Suboptimal dosing was a major source of dissatisfaction among patients and HCPs and this activity helped spread the word about proper dosing for kids and teens.
