I designed the template for these Airport Trading Cards. The template is now being sent out for all airports to join in and use to fashion their very own trade card. I designed the type treatments and promo logo to be used too.
This was originallly a project initiated from Lambert-STL International Airport (by Jeff Lea).
This was originallly a project initiated from Lambert-STL International Airport (by Jeff Lea).
First airports to adopt the concept...Saint Louis, Atlanta, Ottawa, San Francisco and Pittsburgh (PIT not shown).
The idea here is for airports to have a fresh and fun new way to raise awareness of the airport brand. An airports
positive brand image can be a key driver to influencing tourism, travel and business opportunities for the cities and surrounding region they support.
ACI-NA, the trade group for airports in the United States and Canada, now handles distribution and marketing of trade cards.
A screenshot here shows some of the press this concept is getting - you can find this article in USA Today.
This is part of the genesis concepts I put together for the trade cards, you can see here what has made it thru to the final round and to market. We work in an interesting business my friends, this look behind the scene lets use look at revisions and refinements - a necessary part of our business.
