MANDATE:

Create a printed editorial piece that explains to the public and to our consumers, the RISE program, the intentions between the up & coming designers and the ALDO group.

 

The piece will be used for both PR purposes, in addition to in-store, and during Fashion Week. It will be used to entice fashion designers to collaborate with ALDO and to offer them the opportunity to design Head to Toe.

 

Establish branding elements that could be used for Visual Presentation, Signage and any other store application.

 

Establish a photography style.

 

Establish a tone and voice.

 

November 2012November 2012
 

 

Video of the fashion show : Aldo Rise & Mark Fast at Milk Studios NYC

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Mark Fast at Milk Studios in NYC