The Mad Tea Party Campaign | A marketing campaign to encourage undergraduate students to join the Waikato Management School Students Association. Inspired by the theme of Alice in Wonderland, the campaign encourages students to take the bottles, and then attend a three stage networking event. The campaign is playful, mysterious but appealing to the target market.
Pick me bottles | Pick me bottles placed in heavy foot traffic areas around the university during orientation week, encourage students to take one and promted by the messages inside to visit the link. 1/10 also receive spot prizes.
Posters | These two posters will be seen on the Clubs day, in the middle of orientation week. This is where more information is available and the event is officially announced. The red event posters will also be placed around the university.
Message in a bottle | These are the messages found inside the bottles that students are encouraged to pick up, as well as the labels that are found tied around the bottles.
J x.
