Arizona Humane Society Annual Report 2010Concept, design, copywriting, and photo shoot management
The goal of this project was to take what would otherwise just be a financial report and transform it into a marketing and development tool that could be used to engage prospective donors and corporate partners. By using photos of our actual donors, volunteers, adopters, corporate partners, employees, veterinarians, fosters, campers and retail partners, we were able to make a personal connection with our constituents, resulting in high donations and greater awareness of our programs and services.
