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Halyard Hotel
The brief requested the creation of a brand identity for a new boutique hotel. My idea focused on the coastal environments across Northern Ireland, the south of Ireland and beyond to other appropriate locations across the UK. The target audience is primarily sailors and those who love to experience life on the ocean. The hotel is also open to workers such as fishermen and lifeguards. Family’s and groups are always welcome from holiday makers, to surfers, swimmers and paddle boarders. Primary age range, 24- 55 year olds. This hotel is the perfect location for those who fancy a stop off checkpoint to stay on their holidays. Guests can find peace and relaxation to either plan the next route of their journey or activities they would like to experience. The restaurant and bar includes a range of options, taking into consideration food allergies and intolerances. From seafood specials to classics and popular favourites, warm and delicious 2-3 course meals are offered. To show the hotels supportiveness and efficient services this brand includes a tourist information centre. This service offers a large number of guidance and advice to all guests. An example for sailors traveling, is helping them plan the next stages of their journey. With expert advice on the best courses to take and offer optional destinations which they may find interest to add to their adventures. Providing reliable planning, information and build an even more exciting and adventure they will treasure. The hotel will also include a website and app. What makes the app even more efficient is having a build in GPS. Including this allow sailors to locate the closest hotel if they feel like finding accommodation. This GPS will also how facts about the area and information to encourage them to explore the area while they are on the land. The theme of the hotel relates to the same feelings you would experience in coastal areas throughout Northern Ireland. These locations include Donaghadee, Portrush, Carrickfergus, Glenarm, Whitehead and even areas down in the Republic such as Bundoran and Valentia Island.
Hotel Materials
Restaurant Materials
Website and App Design
Social Media
Transportation
