Austria's First Spirulina Algae Conquers the Market with Innovative Branding and Packaging Design.
After a stunning appearance on the TV show "2 Minuten 2 Millionen" on PULS 4, Spirulix was able to win over numerous investors. Together with The Early Birds, we developed a compelling branding and packaging design that perfectly reflects the unique quality and natural benefits of the product.
The Challenge
Spirulix already had a logo, but it needed to be revised and integrated into a comprehensive brand concept. The design should attract attention in retail and differentiate the products from the competition.
Our Solution
Logo refinement:
The existing logo was optimized and provided with a clear color palette and typography to increase recognizability.
Development of a comprehensive brand concept:
We defined the brand values and developed a consistent design language that is used in all communication channels.
Creative packaging design:
The packaging was designed to highlight the natural properties of spirulina while clearly and concisely communicating the most important product information.
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