Raiffeisen Youth
Campaign Proposal
The brief
To revolutionize the banking experience for Gen-Z by merging financial literacy with entertainment, ensuring that managing finances is as enjoyable as it is empowering.
The execution
Analogue elements like paper rips, noise, grain and film photography was used to
capture the grunge and urban aesthetic that would make this youth-oriented
campaign feel authentic.
capture the grunge and urban aesthetic that would make this youth-oriented
campaign feel authentic.
@ervld on Instagram
Follow me to see more projects