IMO is an exhibition agency in Jakarta that generates exhibitions revolving around the topics of human generations. IMO doesn’t provide simply just an art exhibition that looks aesthetic, IMO provide carefully thought messages and narratives hidden in IMO exhibits specifically for people to relate and connect with, while giving them opportunities to learn more about some generational topics.

The concept behind the brand IMO is to provide and educate more people about information that revolves around the topic of Gen z. The brand is dedicated to help generations to understand each other better and find uniqueness in every generation there is. IMO strives to be the number one brand that corrects the false

statements and stereotypes, alongside with helping to solve the issues that generations have by educating people through art forms and space.

The main visual identifier of the brand consist of image treatment and consistent graphic element. The image treatment itself is not really strong, and IMO is better identified or recognised by its graphic element use.

The image treatment consist of pictures that are colourful, vibrant, with good contrast but always having a dominant white atmosphere on the photograph.

The graphic element consist of two elements, which is the brand’s iconic bubble text shape that was taken from the logogram (primary graphic element), and gradient halftone texture (secondary graphic element). The bubble text graphic element symbolizes Gen Z's digital presence. The gradient halftone texture is used to mark relevance to modern designs.