Background
Norels embodies the brand's vision to provide qualified logistics solutions in Europe and the UK using a combination of road and rail transportation. The company boasts a wide range of value-added services, including wagon rental and comprehensive assistance with logistics formalities, which helps to close all the needs of the client and therefore to make the entire shipment's journey cheaper. Based on the visionary principle of “Strategic Solutions, Smooth Routes”, Norels ensures efficiency at all stages of a shipment's route. Its hallmark is the provision of intelligent routing options that promote cost efficiency and responsiveness in transportation.
Thinking and Metaphor
The full version of Norels' vision is "Strategic Solutions, Smooth Routes: effeciency along every mile of your shipment's journey". Building on the brand's vision, the core of the visual identity is embodied in the image of a streamlined, time- and cost-saving route, contrasted with a winding, less expedient route. This serves as a testament to the brand's commitment to responsive problem solving and emphasizes its professionalism and reliability. This design solution not only reflects Norels' core mission, but also underscores its commitment to optimizing logistics processes through agility and forward-thinking.
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