The Bayou landing page was meticulously crafted with careful consideration of both business requirements and user needs. Through thorough research and analysis, we identified the best solutions to ensure the landing page effectively communicates the brand's message and engages users. Every design element, from layout and visuals to content and functionality, was thoughtfully chosen to evoke the brand's unique mood and identity.
We paid special attention to developing the main banner and explored numerous design variations to find the most effective and visually appealing solution.
We explored numerous variations to visually represent the amount of funds raised and the remaining target. These variations included different styles of progress bars. We experimented with colors, shapes, and animations to create a compelling and informative display that would engage users and motivate them to contribute.
We initially intended to create a section like this for athletes, but upon further consideration, we opted for a more optimal approach. After assessing various factors such as user experience, functionality, and alignment with our goals, we determined that a different layout would better serve our athletes and users.
There were numerous iterations of the landing page as we sought to find the optimal design. Each iteration brought new insights and improvements, as we carefully considered user feedback and industry best practices.
