This logo project was developed for Cajarana, inspired by the tree of the same name known for its robustness and durability. Cajarana is a reference in the boots sector and the challenge was to create a visual identity that conveys the tradition and quality of its products.

The logo design incorporates elements that evoke the resistance and solidity of the Cajarana tree, symbolizing the durability and reliability of the boots manufactured by the brand, as well as the typography work aims to present the lasting nature and artisanal heritage of the company, linking the brand's image to tradition and excellence in footwear craftsmanship.