The visual
BikerBeer
I made this illustration and the label design for the first branded beer of Bike Bernina, a sports association and mountain-bike school, located in Valmalenco, in the heart of the Italian Alps.
Their activities are designed primarily as a means of developing the motor and psycho-physical activities and the eco-friendly development of movement, stimulating as many people as possible to use this fantastic means of transport and entertainment.
My label design
"This beer was born out of a bike
ride among friends which, as usual,
ended over a good beer." - the team
Crazy photos by Luca Calcagno
Sketches :)
