Three-Dimensional Design
Brand Packaging
I created a package for a jewelry product. My product was a heart and butterfly-shaped pendant necklace with a blue gem. The brand I created for this necklace is called Flare Jewelry.
The package is a triangular structure with a die-cut window of the letters F and J representing the Flare brand. Also included are door flaps located in the middle of the box which is how it would be opened. An abstract jewel-like symbol that reflects the brand's overall theme is included on the back along with an extended card that displays the product name and company logo. The necklace is placed in the middle of the doors to be seen through the window.
Process
I wanted to find the best way to showcase the necklace itself so that the viewer can see it clearly but also be intrigued by the way it looks in the packaging. Ideally, the main idea was to have the package reflect the shape or essence of the necklace.
Final Design
