Brief:
Task: Create a bright design that captures children's attention while adhering to the brand book's stylistic guidelines, utilizing the main character "Сірко".
Sweep packaging:
Market Analysis and Concept:
A market analysis of competitors with vibrant packaging was conducted, leading to the idea of transforming the character "Сірко" into a superhero who flies on waves of milk and plasticine. For the concept, the backdrop of New York City, a hub of various superheroes, was chosen to enhance the theme.
