Samvid Spirits x Elivatr Creative Agency
We created branding and packaging design for their Deluxe Whisky brand - Western Choice
Brand Introduction:
“Western Choice” Deluxe Whisky is a distinguished spirit that embodies the essence of Indian craftsmanship and heritage. With an exquisite blend of smooth Indian finest malts and select grain spirits, Western Choice celebrates the rich legacy of traditional Indian distillation methods while incorporating a touch of modern sophistication. This premium whisky is crafted to offer an unparalleled sensory experience, showcasing the essence of India’s finest spirits to the markets of the Middle East and Africa.
“Western Choice” Deluxe Whisky is a distinguished spirit that embodies the essence of Indian craftsmanship and heritage. With an exquisite blend of smooth Indian finest malts and select grain spirits, Western Choice celebrates the rich legacy of traditional Indian distillation methods while incorporating a touch of modern sophistication. This premium whisky is crafted to offer an unparalleled sensory experience, showcasing the essence of India’s finest spirits to the markets of the Middle East and Africa.
Design Concept:
The label design for Western Choice Deluxe Whisky features a bold serif font, exuding an air of timelessness and prestige. The dominant color scheme of royal blue and gold symbolizes the brand’s regal lineage and luxurious appeal. A central element of rising rays represents the brand’s upward journey and aspirations, reflecting its commitment to continually reach new heights in the world of premium spirits. The label incorporates the narration, “A blend of smooth Indian finest malts and select grain spirits,” which serves as a testament to the whisky’s exceptional quality and rich Indian heritage.
