HUAMIN Incorporated is a company offering Agri Trading and Construction services under the Huamin brand. Huamin lacks a cohesive branding and visual identity system, relying solely on a dated logo that fails to communicate the professionalism and vision of the company. As such, the task at hand is to rejuvenate the Huamin brand through a comprehensive rebranding effort that respects its roots while propelling it into the future. Their existing logo appeared unprofessional with misalignments and awkward spacing.
Problem:
Lack of a unified brand identity and visual style guide.
Existing logo appeared unprofessional and lacked visual clarity.
Needed a modern and sleek brand identity to stand out from competitors and appear more professional to connect with their target audience.
Solution:
The rebranding of Huamin revolves around the concept of uniting tradition with modernity, symbolized by the redesigned infinity symbol. The two circles, representing the founders and their children, are now seamlessly integrated, reflecting the company's cohesive family-oriented approach. The sleek and minimalist visual identity exudes professionalism and sophistication, positioning Huamin as a leader in its industry. With a future-proof branding system in place, Huamin is poised to make a lasting impression on its clients and stakeholders, embodying the motto, "Moving Together."
