![Packaging design and illustration for craft cocktails by Mason Dixon Distillery. Includes branding.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4b7a64198356009.6640cf7660580.jpg)
Packaging Design Solution with Illustrations for Mason Dixon Distillery
I had the awesome chance to work with Mason Dixon Distillery to create a packaging solution for their craft cocktails. The label branding includes an open space variable where we replaced the flavor icon for each SKU while also updating each can color. I love creating a unique set of illustrations that have their own set of rules. Consistent illustration style connects the artwork together to establish a strong visual identity system. When paired together on the packaging and label design, the art is recognizable and engaging.
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Mason Dixon Distillery was looking for a refresh for their can labels. They needed a branding solution that allowed for a flavor icon variable on each label as a dozen+ cocktail labels would need rolled out. This is just the first set featuring drink illustrations, mugs and cocktail glasses.
The custom drawn art creates a quick visual to the customer and cues to the cocktail flavor inside. Designing the artwork in a consistent style with line work and halftone textures creates a cohesive brand identity for the series.
Illustrations add a unique and personalized touch that resonates with the customer on a more human level. A critical element in a brand’s visual identity, illustrated labels become more memorable. In turn that means brand awareness, and more sales. Your end goal is to sell more product right!?
The custom drawn art creates a quick visual to the customer and cues to the cocktail flavor inside. Designing the artwork in a consistent style with line work and halftone textures creates a cohesive brand identity for the series.
Illustrations add a unique and personalized touch that resonates with the customer on a more human level. A critical element in a brand’s visual identity, illustrated labels become more memorable. In turn that means brand awareness, and more sales. Your end goal is to sell more product right!?
![Digital illustrations for drink packaging drawn on the iPad Pro.](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/df00bb198356009.663fc7b76928b.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e984db198356009.663fcb69139dd.jpg)
![Digital illustrations of mugs, glass and craft cocktails designed for drink packaging.](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0fa386198356009.6640d0e052fa5.png)
Hoot Design Studio
Illustration • Branding • Label & Packaging Design
www.hootdesignstudio.com | Follow along on Instagram
LET'S WORK TOGETHER
Email: Jen@hootdesignstudio.com