Magnagaea is a tribute to Colombian coffee culture and its history. The objective was to communicate through the packaging the environmental awareness of the brand and the pride they have in their origin. It was decided to use a palette of earthy colors and natural-looking materials. The Arhuaco indigenous community, its people and its iconography were also taken as inspiration to create a powerful identity system.
Magnagaea es un homenaje a la cultura cafetera colombiana y a su historia. El objetivo era comunicar a través del packaging la conciencia medioambiental de la marca y el orgullo que tienen por su origen. Se decidió utilizar una paleta de colores tierra y materiales de aspecto natural. La comunidad indígena Arhuaco, su gente y su iconografía también fueron tomados como inspiración para crear un poderoso sistema de identidad.
