Jan Nobleza's profile

ARIA Logo/Brand Visual Identity Refresh

My role: Creative Specialist

Project description:
Soon we're going to need to update the Aria Cremation logo. You can find their current logo attached and on their website here: https://ariacremation.com/

We need to:
- Remove the John P. Brooks' name from the logo
- Give the logo a refresh and make sure it's flexible for digital
In Italian, "Aria" means "air". Used "wave" in the "R" ligature, italicized for "movement", and retained "candle flame" on the "i" icon.
Modern and minimalist version. Used "air" in the "A" & "R" ligatures, and retained "candle flame" on the "i" icon.
In Persian, "Aria" means "noble" or "honorable". Used Persian-inspired fonts arched slightly upward and retained "candle flame" on the "i" icon.
ARIA Logo/Brand Visual Identity Refresh
Published:

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ARIA Logo/Brand Visual Identity Refresh

Published: