BACKGROUND

After years of working in the graphic design industry, my partner Sherry Meneses and I sought to start the DC area's premiere live screen printing company as a way to step away from the computer and into the community through activations. We quickly learned that since it was such a specialty niche it was difficult to explain visual and technical aspects in a way that potential clients could understand easily. 

SCOPE OF WORK

Art Direction • Branding • Photo Selection • Copywriting • Website Design • Squarespace • Creative Direction for Videography • Video Script & Storyboard • Digital Marketing 

STRATEGY

I came up with the business name, truly inspired I jumped on the branding and site to bring this vision to life. After market research and thinking about what voice we wanted to use, we knew we wanted to present a friendly approachable voice with sophisticated branding to appeal to a wide range of clientele: from high profile event planning production companies to community run events. It was important to have clean branding as to not give an impression of not making a mess and to be taken seriously as professionals.

I created the branding, website, online shop, copywriting, worked with my partner on pricing structure, and an informative video on how it works. Later we expanded the activations to include "Add-On" such as our signature stencil lab, heat press, and patches & button applications. I knew it would be beneficial to create a video that succinctly explained our concept in 2 minutes, so I wrote the script and provided creative direction, hired a videographer and fielded voices until we found the perfect voiceover.