Kasey McElroy's profile

Conversation Cards Design

Kasey McElroy
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design PHYSICAL PRODUCT DESIGN product design print design brand identity color system
Conversation Cards Design
Legacy Coalition

branding | physical product design | iconography | print design
Legacy Coalition—a non-profit focused on equipping Christian grandparents to be intentional in their grandkids lives—was looking for a holiday edition of their conversation card pack, Let's Talk Cards with an updated design. The success of the Let's Talk Cards, Holiday Edition led to a redesign of the original product and the development of a third edition—Let's Talk Cards, Grown-up Grandchildren.  
design PHYSICAL PRODUCT DESIGN product design print design brand identity color system
design PHYSICAL PRODUCT DESIGN product design print design brand identity color system
I assessed the strengths and weaknesses of the original product and developed a new layout, visual identity system that tied to the Legacy Coalition brand. I developed icons and curated a color palette that would be eye catching for grandkids while keeping the design clean and easy for both grandparents and grandchildren to navigate.
design PHYSICAL PRODUCT DESIGN product design print design brand identity color system
design PHYSICAL PRODUCT DESIGN product design print design brand identity color system
design PHYSICAL PRODUCT DESIGN product design print design brand identity color system
Conversation Cards Design
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Kasey McElroy's profile

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Kasey McElroy's profile
West Dundee, IL, USA

Conversation Cards Design

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