Branding of VIP trip advisor in China
Picture this: you are a rich Chinese man. I understand it's hard to imagine, but it would be even harder to imagine a rich Chinese person traveling and having adventures to fit their budget. With helicopters, top hotels and yachts. Chinese company Oriental Rover solves this problem.
The basis of branding became 3 elements - the monogram of the letter O, the Yin Yang sign and the red-headed crane - the symbol of Asia. Luxury, calmness and reliability - all this is reflected in fonts and color scheme.
The basis of branding became 3 elements - the monogram of the letter O, the Yin Yang sign and the red-headed crane - the symbol of Asia. Luxury, calmness and reliability - all this is reflected in fonts and color scheme.