Beatbyte: Music App for Music Lovers
Mobile Music App Case Study
The Problem
Many people find it hard to gain knowledge on music, connect to others through song, & gain social experiences through music.
The Solution
We decided to build an app that allows users to access new music through an map, concerts and events, messaging & others through a streaming app.
Tools
Figma, Figjam, Google Docs, Google Slides
User Research
Proto Persona
Survey Analysis
Survey Analysis & Notes [30 responses] I only picked the most relevant questions and answers.
Question 1: How many hours do you listen to music/podcasts per week?
Responses were surprisingly similar-3-4 hrs 30%, 5-10 hrs 33.3%, 20-40 hrs 33.3%, which totals to around 10 people for each of those categories
No one said 1-2 hrs
1 person said 60ish hrs
Question 2: How often do you attend concerts?
Once a year - 20% [6 ppl]
Twice a year - 16.7% [5 ppl]
3-4 times a year - 50% [15 ppl] this is the highest out of them all
5-10 times a year - 10% [3 ppl]
10+ times a year - 3.3% [1 person]
People most likely average going 3-4 times per year
Question 3: What is your favorite genre of music?
“Not listed above” was the highest at 36.7% [11 ppl] so I guess that’s something to explore in the interviews to get better details
Second highest was hip hop at 20% [6 ppl]
Electronic and Rock at third place together with 13.3% [4 ppl each]
Question 5: How many times have you seen your favorite artist?
Highest is “0 times” with 14 responses
Once is at 6 people
Question 6: Have you been to their concert?
Yes dominates at 56.7%
No right behind at 43.3%
Question 11: What is your current music/podcast streaming service?
Spotify - 21
Apple Music - 10
Youtube - 2
Tidal - 1 - Outlier idk what that even is??
Question 12: If you could add one thing to a music streaming app, what would it be?
N/a - 4
-Maybe a way to see what songs you don’t really listen to or haven’t listened to in awhile so either you can remove it from your playlists or have a nostalgic moment and enjoy a song you haven’t heard in awhile.
-Make it more interactive, that's why I really love spotify because you can interact with others and it's interactive with its customers, making it more personal and feel more unique
-Seeing what friends are listening to / when they like songs (might already exsit)... more social media interaction type vibe would be cool
-A social media aspect to it, making it more interactive
-See what concerts your friends are going to
-A social element like sharing songs in app
-Making playlists between multiple people
-More lyric breakdowns
-Comments
User Insight
During user research, we discovered that people need a way to access music, through the genre, the artist, and the other people who enjoy it as well.
Therefore, we believe that creating an app that lets you do these three things with music [communicate, see artists, and find relevant music] that we might be able to create a community for music lovers to enjoy.
Therefore, we believe that creating an app that lets you do these three things with music [communicate, see artists, and find relevant music] that we might be able to create a community for music lovers to enjoy.
Interview Transcript
Three Objectives:
-Finding artists information [concerts, merch, new music]
-Cross-communication with other music lovers?
-Curated music playlists for different people to group together
Affinity Board and Analysis
Definition and Ideation
User Insight Statement
During user research, we discovered that people need a way to access music, through the genre, the artist, and the other people who enjoy it as well.
Therefore, we believe that creating an app that lets you do these three things with music [communicate, see artists, and find relevant music] that we might be able to create a community for music lovers to enjoy.
Therefore, we believe that creating an app that lets you do these three things with music [communicate, see artists, and find relevant music] that we might be able to create a community for music lovers to enjoy.
Problem Statement
How can we empower our user to attract new followers and friends by introducing fresh music and artists, all while fostering a sense of community within the application?
We Believe creating an app that connects people who love music will achieve a community of music lovers to the world.
Empathy Map & Value Proposition Canvas
User Journey Map
Competitor Analysis
Task Flow First Iteration
Task Flow Second Iteration
Onboarding, Home, and Menu Bar Flows
Prototyping
Sketches
Wireframes
Prototype
Iterations and Feedback
After the first flow we realized we needed more bulk for onboarding and signup.
Feedback from others was that there wasn’t enough information when circulating through the entire app, it wasn’t enough.
We came to our final Iteration and then made our first lo-fi wireframe which gave us more indication of additional pages of flow to add.
Final Thoughts and Conclusions
Final thoughts on this process of making a music app were immense. There was so much learned from the research and definition/Ideation phase that helped develop the flow and wire-framing stages.
Overall we think that after iterations and feedback, the app worked fairly well, and was a success.
