Hot Heat, Cooling Fog, Electric Vibes, Chill Attitudes.
Canadians believe California produces some of the finest wine in the world, and they are not wrong. California’s growing conditions are absolutely optimal for big, bold wines. Neon Coast is a California wine company only available in Canada. Creating wines specifically for the Canadian palate with either 100% imported California wine, or a blend of Californian and Canadian wine to create two unique experiences.
The brand in name and identity are greatly informed by the paradox that is California. Be it the juxtaposition of cooling fog, and hot hot sun, or the laid-back attitude that somehow co-exists with vibrant, almost electric cities and experiences. The brand identity is elegant, with nods to both the rising and setting sun over the iconic mountains in California. It communicates an approachability and serenity that are critical to the brand, its wine, and how it is introducing itself to the world.
CLIENT:
Andrew Peller Limited
AGENCY: Art & Mechanical
SERVICES: Branding, Packaging, Naming, Strategy
DESIGN: Samantha Hansel, Jan Avendano
CASE STUDY: Samantha Hansel
AGENCY: Art & Mechanical
SERVICES: Branding, Packaging, Naming, Strategy
DESIGN: Samantha Hansel, Jan Avendano
CASE STUDY: Samantha Hansel
