The goal of this long-term project was to look for ways to incentivise people to repair their old belongings instead of throwing them away. I was seeking out solutions that weren't tired and aimless, which led me down a more analog route.

The guide is accompanied by a collection of helpful resources, a shorthand leaflet and an Instagram account for the initiative.
A visual identity has been developed for the campaign as well.

A set of 15 illustrations in total was developed for the campaign, and then used as a springboard for the visual identity.