Matinee Mamas Fitness, led by instructor Nikaela in Gillingham, Kent, offers fitness classes tailored for mums, accommodating babies and toddlers. With a growing popularity on Instagram, Nikaela recognised the need for a new logo design that celebrates both the vibrancy of her classes and the journey of motherhood.

Initially she launched the class with a basic Canva template logo, Dance Mamas Fitness has quickly gained popularity among local mums and Instagram. Nikaela recognised the need for a brand identity that not only captured the vibrancy of her classes but also honoured the journey of motherhood.

Given Nikaela’s spiritual inclination, we sought to infuse this aspect into the brand’s design. Through research, I uncovered the symbolic significance of moon phases in relation to femininity, new beginnings and motherhood. Utilising shapes representing these lunar phases, I crafted a brand identity that embodies resilience and growth, seamlessly integrated with a dancing figure to reflect the essence of the brand. To convey the energetic atmosphere of the classes, I employed lively custom typography and playful colours, striking a balance between vibrancy and sophistication.

The resulting brand encapsulates the spirit of Matinee Mamas Fitness, inviting moms and their little ones into a nurturing space of vitality and empowerment through dance. Branding was extended to social media, particularly Instagram, ensuring consistency across platforms with customised templates, empowering Nikaela to maintain a professional online presence while reinforcing the brand identity.

Check out her Instagram here: www.instagram.com/matineemamas/

Client: Dance Mamas Fitness

Services: Brand Identity, Logo Design, Brand Strategy, Digital Design, Social Media Content