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![branding brand identity Verbal Identity tone of voice tom de voz](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0bf330197916429.663bc254927ed.png)
PT/BR
Diga olá para os lugares inteligentes. Diga Olli.
A IXC Soft, líder em soluções de gestão para provedores de internet, nos convidou para embarcar em um projeto que visava revolucionar a automatização residencial no Brasil.
Nesse grande desafio, trabalhamos lado a lado de um time de especialistas da IXC e tomamos como abordagem um olhar humanizado e acessível da tecnologia.
O resultado foi Olli: uma marca que preza pela simplicidade, simpatia e proximidade para transformar lugares em lugares inteligentes e promover a democratização da IoT no país.
Um projeto robusto de branding que contemplou: pesquisa e reconhecimento de mercado, plataforma estratégica de branding, naming, identidade verbal, universo visual e set de ícones animados.
EN
Say hello to Smart Places. Say Olli.
IXC Soft, a leader in management solutions for internet providers, invited us to embark on a project that aimed to revolutionize home automation in Brazil.
In this great challenge, we worked side by side with a team of IXC experts and took a humanized and accessible approach to technology.
The result was Olli: a brand that values simplicity, friendliness and proximity to transform places into smart places and promote the democratization of IoT in the country.
The result was Olli: a brand that values simplicity, friendliness and proximity to transform places into smart places and promote the democratization of IoT in the country.
A robust branding project that included: market research and recognition, strategic branding platform, naming, verbal identity, visual universe and set of animated icons.
![branding brand identity Verbal Identity tone of voice tom de voz](https://mir-s3-cdn-cf.behance.net/project_modules/1400/76d1a3197916429.663919953a01f.png)
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Chaminé Team
Project Manager: Dilceu Blon
Strategy & Verbal Identity: Pablo Eduardo Frandoloso
Creative Director & Brand Designer: Daniel Zonta
Motion Graphics: Sabrina Machado
Creative Director & Brand Designer: Daniel Zonta
Motion Graphics: Sabrina Machado
Client
Olli Lugares Inteligentes | 2024
Olli Lugares Inteligentes | 2024
Project
estratégia de marca | identidade visual e verbal
brand strategy | visual and verbal identity