Feeding San Diego Marketplace
Branding & Signage
2024
Project Overview
In 2024, Feeding San Diego expanded its free community marketplace in Sorrento Valley, increasing the amount of rescued food available to shoppers and adding additional days to the pantry’s open business hours.
My Role
As Brand Manager, I developed a new brand identity for the pantry and oversaw signage design and production for the expanded interior space.
Branding: I created a new logo, brand icons, and color palette for the pantry, establishing a cohesive brand identity to enhance its professional appearance and credibility.
Signage Design & Production: I designed various signs for the pantry interior, including wall decals and wraps, window wraps, and fridge and freezer light-up inserts. I facilitated the production of this signage through an external vendor by acquiring cost estimates, guiding an onsite walk-through, providing print-ready design files, managing art proof approvals, and coordinating installation.
Photography: After completing the signage installations, I captured new photographs of the updated space for use in promotions across various marketing channels.
Programs Used
Adobe Illustrator, Adobe InDesign, Adobe Lightroom
