Project Overview
Kumo is a private brand of home furnishings, with exclusive product lines and matching options to give consumers more diversified shopping choices. Lightness, comfort and beauty are what kumo wants to bring to consumers, hoping to inject some comfort into the busy and chaotic life. This project aims to concretly present kumo's free and beautiful attitude and bring a new life proposal to consumers.
Kumo是一個家居自有品牌，獨家產品支線搭配選物，給予消費者更多元的購物選擇。輕盈、舒適美好，是kumo想要帶給消費者的，希望在繁忙混沌的生活裡注入一絲慰藉，該專案旨在具象呈現kumo自由美好的態度，為消費者帶來全新的生活提案。
Project Approach
"In the midst of your busy life, do you have a chance to stop and observe the beautiful scenery of life?" . kumo is derived from the Japanese word "cloud". The brand wants to convey a light and comfortable life feeling like a cloud. The design team sets the core concept of kumo as "capturing the beautiful scenery in life", thus launching a series of visual planning.
「在忙綠的生活中，你是否有機會停下腳步，觀察生活中美好的風景？」。kumo源自與日文單字「雲」，品牌想傳達一種如雲一班輕盈舒適的生活感受，設計團隊將kumo核心理念訂定為「捕捉生活中的美好風景」，由此展開一系列的視覺規劃。
Brand Concept
Kumo is derived from the Japanese word for "cloud" and symbolizes a free, light, comfortable and beautiful lifestyle.
Our inspiration comes from life and nature, and we hope that you can feel the beauty and love in life when you buy kumo.
Kumo源自日語的「雲」，象徵一種自由、輕盈、舒適且美好的生活風格。 我們的靈感來源於生活與自然，希望購買kumo的你/妳能夠感受生活中的美好與熱愛。
Designed by Tseng yuting
