Logo Design for Roar - Women's Clothing
I was commissioned by Roar, a dynamic women's clothing brand, to create a logo that reflects their lively and spirited identity. They sought a hand-lettered logo that was not only stylish and feminine but also conveyed a sense of fun and approachability. The challenge was to encapsulate these qualities into a bubbly, distinct typographic design that resonates with their target audience. Below you'll find our sketching phases to define the look they were trying to capture.
At this stage, we were zeroing in on the perfect lettering style that resonated with the client’s vision. They were captivated by a bold, bubbly, and fun design, enhanced with a hint of sparkle to reflect the vibrant personality of their brand. Below are some of the iterations that brought us closer to capturing this lively spirit.
Here is the final design!
