Lobster is a claw clip brand inspired by Phoebe Buffay from the television sitcom, "Friends." The brand illustrates Phoebe's character through each design element, as each color and pattern is representative of her. The three patterns and colors reflect her quirky, fun-loving, and unexpected personality. The boho retro font and flower icon also encompass Phoebe's free spirit, while the sans serif font represents her character's growth in maturity throughout the show.
