About Zee5 - Zee5, an online Over The Top (OTT) subscription-based vernacular video streaming platform launched by Zee Entertainment Enterprises Limited (ZEEL) in February 2018. Zee truly believes that for entertainment to come alive, you must feel it. That is where Zee5 has brought in the advantage of the language of your comfort! With 12 navigational and featured languages across original features, live TV, catch-up TV, lifestyle shows, children's programs, exclusive short series, and acclaimed plays it’s unlimited entertainment in the language that sounds like home.
USP Used - Using Zee5’s USP of having a wide range of content genres and 12+ vernacular languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi available on their OTT platform as my key element for my project, to connect with the targeted audience of it.
Creative Concept - The creative concept for my project is to combine the variety of languages and genres available to connect with the audience emotionally. Languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi combined with genres like comedy, thriller, horror, drama, suspense, romantic, historical, entertainment, reality, and many more.
Thank You!
