Airwølf
Branding / Naming / Web Design / Illustration
Airwølf
Branding / Naming / Web Design / Illustration
Airwølf is a new low-cost Estonian airline seeking to provide a reliable, inclusive, and authentic experience for savvy travelers and adventurers who savor novelty and treasure individuality. Airwølf helps travelers embrace new experiences and enjoy the journey as well as the destination. The brand identity needed to be approachable, caring, and fun.
Concept
Inspired by Estonia’s commitment to wildlife, Airwølf embodies virtues such as loyalty, care, playfulness, and strength, drawing inspiration from the country’s national mammal, the gray wolf. The logo features a playful and distinct flying wolf, complemented by a bold wordmark that reflects strength and confidence. Airwølf communicates with a lighthearted and alliterative tone, allowing its playful personality to shine.
Inspired by Estonia’s commitment to wildlife, Airwølf embodies virtues such as loyalty, care, playfulness, and strength, drawing inspiration from the country’s national mammal, the gray wolf. The logo features a playful and distinct flying wolf, complemented by a bold wordmark that reflects strength and confidence. Airwølf communicates with a lighthearted and alliterative tone, allowing its playful personality to shine.
IMAGES BY BRAXTON APANA | SAIPH MUHAMMAD | CHARMEDLIGHTPH | MUMEMORIES | CHRISTOFFER ENGSTRÖM RAPHAEL ANDRES | NICK KARVOUNIS | KAR-TR | JESHOOTS | WILLIAM87 | LIU REVUTSKA
Completed as a student project at Shillington School of Graphic Design
