Campaign Branding:

This GIFFGAFF campaign was about producing and solidifying the message that’s already part of the brand identity and their business. The concept behind this campaign was to introduce people to refurbished phones by creating two messages. The first is that the phone is more than just a device, it contains your music, photos, essentially your memories, and part of your life. This is portrayed through the graphics which involve mixing literal components of a mobile phone with metaphorical ones. The other message was about change, innovation, and comparisons. Drawing from certain trends within the industry, such as Apple’s lack of innovation or Samsung's rapid but not always reliable innovation we can say that with GIFFGAFF you’ll be safe.