Yaté
No Bad Energy
Brand Identity, Packaging System, Brand Messaging and Copy
Yaté is a clean-energy, low sugar sparkling yerba mate that’s made with simple ingredients and has ⅓ the calories of the competition. They came to Herefor with the ask of building a brand world that’s social, energetic and differentiates itself in the BFY beverage category.
Yaté is ‘social by nature’ with roots in the music scene, so from the start, we looked outside of beverage and into night life for inspiration. On pack design elements – like flavor badges, color choices, iconography and typography – nod to symbols that are synonymous with music and going out.
Since launching the rebrand, Yaté has seen a 188% increase in sales over a 6 month period compared
to the prior 6 months. Yay, Yaté!
Product photography by Scott Synder.
to the prior 6 months. Yay, Yaté!
Product photography by Scott Synder.
