Sustainable Packaging
Project Background:
75 to 119 million tonnes of plastics are being thrown into the ocean, and it ultimately comes back into the human body through the consumption of seafood. Sushi packaging contains a lot of single-use plastics and paper. How can we repackage sushi sustainably with more natural materials?
Image from Pexels
Introducing Ying and Ying Sushi
This is a sushi grab-and-go product targeted at office workers who value quick, convenient meals during their busy workdays. Caters to colleagues who enjoy sharing lunch without the waste, typically associated with fast food. The brand's slogan is 'Wrapped in Sustainability, Unwrapped in Delight", to give the impression that our sushi is packed with sustainable materials and is tasty
Pattern for packaging
Illustrations of fishes drawn were intended to imitate the look of Japanese woodblock printed stamps.
Color explorations with bold and high contrast give a refreshing look and feel to this sushi brand.
Font
A more curvy and bubbly heading is chosen for a fun and exciting feel
The body text is sharp and has low cross bar giving it a refreshing look, yet not crossing the line of being too harsh
Colour
Bright and impactful as it gives the impression of fresh underwater vibes to enhance the perception of high-quality fresh ingredients
The vibrant oranges and pink evoke a lively and inviting atmosphere.
The aim of designing this sushi packaging is to:
1. Cut down the use of plastic
2. Reduce the use of cardboard
3. Auto-lock mechanism to reduce space for transport
Normal sushi packaging should contain the following:
Why Rice Husks?
Rice husks make up 20% of rice weight therefore generating almost 100 million tonnes of agricultural waste in our eco-system. So, why not put this waste to a better use while reducing the use of cardboard?
Production Cycle
From rice to rice husk and rice used in sushi, and finally into the packaging.
They are fully utilized.
Circular Economy
Features and Highlights:
Educational Surprise Element
Enhances the value and attraction of our packaging, beyond just sushi packaging.
Sparks curiosity when opening, and adds on to the fun and interactivity.
Fish Illustrations
Using vibrant colors for the abstract fish illustrations turns the overall packaging eye-catching.
Chopsticks
With a compartment dedicated to chopsticks, the need for extra packaging for the chopsticks is removed.
Double Layered
Packaging reduces the use of materials during production since it is designed to be able to store double layers of sushi.
User Experience
Design Process:
Final packaging
Instead of approaching the problem of ease of carrying through adding a handle, changing to a rougher material
would be a faster approach to retain the idea of 2 sushi rolls stacked on top of each other to reduce the material used
for packing 2 portions.
Explainer video
Finally, if I were given more time for this project, I would:
1. continue to tackle the problem of handling without limiting it to one layer of sushi only
2. Make the perforation open to the height of one stack of sushi instead of opening them all
3. Add a slightly heightened tray for 2nd stack of sushi.
