MY ROLE: Prototyping, UX/UI Design, HTML/CSS
CLIENT BRIEF: Redesign Paul Carroll’s existing e-commerce website of specialty shoes to improve user experience and appeal to a younger range of customers across Australasia.
SOLUTION: After taking the initial client brief, I constructed user personas and user flows and built wireframes, which adhered to eStar’s e-commerce admin platform. Using Adobe XD, I created high-fidelity website prototypes focusing on usability and a brand refresh complete with a bright new colour palette and custom footwear icons throughout the site.
Front-end development and site remedial was completed alongside fellow designers using HTML/SCSS/JavaScript. Designed to be accessible across all devices and browsers, the new e-commerce site ensures users can find content easily and navigate the site efficiently.
