AN MEDIA - BRAND IDENTITY

AN MEDIA - BRAND IDENTITY
LET'S MAKE IT HAPPEN!

CLIENT

Founded in 2019 with the goal of providing businesses with communication solutions on social media and television to satisfy their brand development objectives. Even though AN Media began with straightforward commercials, it was full of energy, aspiration, inventiveness, and a youthful will to grow the brand.

ASSIGNMENT

Projecting the visual identity of the brand by defining an extensible design framework. Incorporating the acquired visual aspects into the design of social media posts, communication materials, and other projects is also recommended.

SOLUTION

Rebuild the brand image by selecting a new testimonial and brand photographer, among other steps, to create campaigns that are bright, vibrant, and modern.

PROCESS

Rebranding; producing a new brand book; developing new and revamping old communication materials; producing everything from printed materials for in-store use to stationery.

We hope you have a wonderful viewing experience as we showcase this project as Brand Guideline.

BRAND ELEMENTS

The AN Media identity encompasses a range of components that, when combined, establish a unified appearance, sensation, and voice that encapsulates our brand concept, “Welcome to real learning, for real change.

LOGO INTRODUCTION

After a period of operation, AN Media has decided to give its logo design a fresh look. While retaining the camera symbol as the focal point and inheriting core elements from its predecessor, AN Media's new brand identity is named "Alive". Hence, the concept harmonizes between square and circular shapes, creating a juxtaposition that is soft and flexible. AN Media's goal of simplification aims to bring new, youthful energy to ensure that both customers and partners feel increasingly confident and aligned with the preferences of the new generation of users.

LOGO OVERVIEW

Our brandmark and word mark are combined to create the AN Media logo. The Aristotelica typeface was used to set and modify this word mark to precise dimensions.

LOGO PROPORTIONS

Unless we have some clearly defined brand proportions in place, it could be difficult to recreate the logo in 3D models or as wall paints. Parts of the emblem itself were used to achieve the proportions.

LOGO PLACEMENT

1 - Generally speaking, there are four possible placements for the logo: flat against the left or right margins, or aligned to the top or bottom margins.

2 - The logo may be positioned above the content and aligned to the bottom margin in situations where text, imagery, or patterns occupy the top and bottom margins.

LOGO CLEAR SPACE

The formula for determining the minimal area needed around the AN Media logo is displayed in this diagram.

LOGO MINIMUM SIZE

Please don’t scale AN Media logo below these sizes.

SOCIAL ICONS

The social icon functions as a succinct and identifiable incarnation of our brand, preserving a clear visual relationship with the main logo while guaranteeing maximum legibility and recognition at reduced sizes across several digital channels.

APP ICON

When promoting app downloads and communicating our "mobile first" philosophy, the app logo should be used.

PRIMARY BRAND COLORS

Color is one of the most recognizable parts of the brand. It can become t he one single element that people relate to in AN Media collateral. Pristine oceanic and artist blue are the primary brand colors.

TYPOGRAPHY

Typography is a vital part of how we communicate as a brand.

ICONOGRAPHY

Iconography emphasizes the positive and optimistic features of AN Media while graphically echoing the other parts of the visual identity through the usage of symbols.

GRAPHIC MOTIF

The geometric round curves of the symbol in our logo are used to produce a graphic format that clearly identifies the company across print and digital media. It connects all applications together since it is utilized throughout the entire identity. An image or graphic shape can have one or two of its corners covered by it. The type of application on which the radius is used can affect its size.