Ecomove
Brand Identity
EN
The Ecomove brand is entering the market to redefine urban mobility with a view to a more sustainable and technological future. Its mission is to transform the way people move around cities, offering solutions that combine practicality, efficiency and environmental awareness.
We developed a versatile visual identity using a combination of colors, shapes and typography that enrich the brand's youthful, urban and conscious tone of voice. The use of 8 circles in the logo reinforces the brand's concept of community and movement.
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PT
A marca Ecomove entra no mercado para redefinir a mobilidade urbana visando um futuro mais sustentável e tecnológico. Sua missão é transformar a maneira como as pessoas se deslocam nas cidades, oferecendo soluções que combinam praticidade, eficiência e consciência ambiental.
Desenvolvemos uma identidade visual versátil utilizando uma combinação entre cores, formas e tipografia que enriquecem o tom de voz jovial, urbano e consciente da marca. O uso dos 8 círculos no logo reforça o conceito de comunidade e movimento da marca.
![visual identity brand identity Graphic Designer marketing Bicycle Bike graphic design ILLUSTRATION Advertising logo](https://mir-s3-cdn-cf.behance.net/project_modules/1400/752e7f197049653.6629cd4236120.jpg)
![brand value](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a69f82197049653.6633c70225f1b.png)
![brand key words](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9c91f5197049653.6633c9563ce4f.png)
![several customized electric bikes in a sharing station](https://mir-s3-cdn-cf.behance.net/project_modules/1400/808a29197049653.662d93488734d.jpg)
![parked electric bike](https://mir-s3-cdn-cf.behance.net/project_modules/1400/81a0fb197049653.662d934887ec4.jpg)
![logo grid](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c1db2d197049653.6633c21695342.png)
![sans serif font](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bde45d197049653.6633c9563b96e.png)
![several parked green electric scooters](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0ca326197049653.662d934885006.jpg)
![Woman on a scooter looking at her cell phone](https://mir-s3-cdn-cf.behance.net/project_modules/1400/da7906197049653.662d934883d5a.jpg)
![color palette](https://mir-s3-cdn-cf.behance.net/project_modules/1400/db828b197049653.6633c788def91.png)
![icon set with minimal icons](https://mir-s3-cdn-cf.behance.net/project_modules/1400/71c440197049653.6633c9563c90b.png)
![billboard in een straat](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0c89e7197049653.662d934886710.jpg)
![iphone screen with app icons](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4fe53b197049653.662d934885e94.png)
![app interface](https://mir-s3-cdn-cf.behance.net/project_modules/1400/813a20197049653.6633c9563b3cc.png)
![social media posts feed instagram](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8d84d7197049653.6633c9563c158.png)
![adress bar website macbook](https://mir-s3-cdn-cf.behance.net/project_modules/1400/24e624197049653.6633c9563ab63.png)
![website home page on a macbook pro screen](https://mir-s3-cdn-cf.behance.net/project_modules/1400/847fe4197049653.662d98eb9a1bf.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/e63cc0197049653.662d98eae3db9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/147a86197049653.662d98eae344f.jpg)
Thanks for watching!
Brand voice | Design | Motion - Elnatan Sousa
This project was developed
for participation in a design competition (ID-Job)