De Cecco Rebrand
CLIENT
Built on centuries of expertise and tradition, De Cecco has been producing pasta for the world since 1886. Today, it is one of the most widely consumed pasta brands globally.
ASSIGNMENT
In this project, I embarked on a transformative journey to craft a more profound and luxurious brand identity and packaging for the Italian powerhouse. The aim is to convey a better sense of the product's quality and elevate the brand's premium status.
SOLUTION
The crown emblem, a symbol of greatness and celebration, is inspired by the historic coat of arms of Abruzzo, De Cecco's birthplace. The emblem is hand-drawn to evoke a sense of tradition and authenticity. Typography, color palette and brand elements were carefully selected to echo the brands history, tradition and quality.
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Designer: Brage Strømmen
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Former logo Rebranded logo
