Katherine Zeiler's profile

Digital Technology and Design Portfolio

Created in Canva, my business card consists of a personal logo made out of my initials, KZ, along with contact information on the front and colorful 3D waves with a QR code to my portfolio website on the back. Since the back is quite busy, I wanted to establish balance by keeping the front of the business card simple. Wanting to be different, the business card is a portrait landscape with rounded corners.
As I am someone who enjoys humor, I thought to bring some of it to my personal brand with this self-promotion celebration card. Suitable for any occasion, this celebration card consists of 3D art created in Adobe Illustrator as well as 3D red roses from Canva. By editing the roses in Canva, I was able to adjust the highlight and saturation settings to match the finish of the self-created abstract art that appears on the cover and back of the card.
The Closed for the Holiday Poster was created for a local bank in Canva. The cartoon graphics of Santa sitting in front of a fireplace with a Christmas tree in the background were premade, but editing the graphic was required in order to fit it on the canvas. That said, I was able to merge the graphic that was split apart at Santa’s sock to make it look like one seamless piece. To keep the warm and cozy feel of the graphic, I added a rich, medium-brown wood background, simulating a cabin. The text is in a white sans-serif font, making it easy to read. The main headline of the poster is a larger, bolder sans-serif text, making it stand out even more. The white strip between the headline and logo is for the business to write the exact days they will be closed. The days closed were written on top of the final laminated project, so the dates can be changed for future years.
In honor of my interest in fashion, I made a flyer for Fashion Week Minnesota. The runway photo is a stock photo. I played around with different fonts, weights, and opacity levels for the text. Despite this not being an official program flyer, I decided to place the official program website and social media handle in the flyer so viewers can easily reach the official platforms of the program and discover more about Minnesota fashion.
The Chocolate Factory logo displays my first time using the 3D effect in Adobe Illustrator. It took many trials and errors to figure out how exactly this effect works and the extent to which it can go. By manipulating a premade marble pattern through color, rotation, repetition, light, and bevel, a 3D chocolate bar was formed. In addition to the bar, text displaying the company name, when it was founded, and the details of their company were added above, below, and on to the bar. To keep with the old-school, classic vibe of the company, a serif font was utilized. The swooping font used for the company name plays into the marble, swirling effect of the chocolate bar.​​​​​​​
Keen Shape is a fictitious physical fitness business that focuses on optimizing fitness programs by tailoring them to each customer’s desire(s). Since brain power is crucial for such a business, I wanted to incorporate a brain within the logo. Displaying muscles would be on-brand as it is a fitness business and it takes brain power in order to serve customers adequately. The brain is colored blue, as blue is the color for intelligence.
This magazine spread features a full-page image and a short article with a couple images accompanying it. On the full-page image, the business name and a quote extracted from the article are present. Each of these elements gives readers a glimpse into what the article is about, making them more inclined to take the time to read it. The justified typographic alignment was used for the article section to keep each column even.
This monthly newsletter template for Keen Shape features much room for new stories, a table of contents, an employee highlight, and a fitness challenge. All titles and body text are left-aligned and in a sans-serif font. The quote from the article on page two is in a center-aligned sans-serif font with a patterned background that matches the pattern featured on pages one and four and blue quotation marks; this allows for the quote to stand out on the page. Page three incorporates three article sections, where the highlighted article on said page is in the blue boxed area with a space for a photo, differentiating it from the other two articles. Page four is divided in half, with one half featuring a fitness challenge and the other displaying the addresses of the sender and receiver.
This AI Fantasy World GIF was created in Adobe After Effects from stock photos and videos. Using the blending modes and rotary tool, I was able to place the videos of the moving water and starry night sky into the still photo while making it appear as if they were a part of the original piece. Keyframes, the easy ease effect, and time line cuts were used to create the looping effect.
Digital Technology and Design Portfolio
Published:

Digital Technology and Design Portfolio

Published: