Toyota took the challenge of proposing a new way of travelling while saving fuel during the last part of the 90s and proposed the very first working efficient hybrid engine, with the introduction of the Prius. Yet, being on electricity in most traffic jams offered the peace of mind of not worrying too much about wasting too much fuel. With the initial intention of making it more popular and accessible in town, they came up-front with the Prius C called this in the Mauritian territories and originally Aqua in Japan, this car was specially designed to compete with the market and attract new generations with
it's new fresher look and aesthetics.

In this project, the concept behind the choice of car model and idea generation photos is to make the Hybrid Toyota car, the Aqua being considered a sexy car, by offering a proper photo shoot that reflects its true potential in the Mauritian market to make more kilometres.