![wine advertisement Food beverage luxury print art direction Photography details Franciacorta](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b9f302196796499.663501a57db5b.gif)
Franciacorta is a delicate and elegant wine, with quality standing as the starting point rather than the end goal.
A wine that, in the view of non-connoisseurs, can only be savored in luxurious settings and on special occasions.
However, Franciacorta is by no means a luxury.
Franciacorta represents prestige. However, he does not rule out more informal occasions.
It simply elevates and transforms these moments into something more.
Here is a statement encouraging people to appreciate every moment, even if there is nothing to celebrate.
A wine that, in the view of non-connoisseurs, can only be savored in luxurious settings and on special occasions.
However, Franciacorta is by no means a luxury.
Franciacorta represents prestige. However, he does not rule out more informal occasions.
It simply elevates and transforms these moments into something more.
Here is a statement encouraging people to appreciate every moment, even if there is nothing to celebrate.
PRINT CAMPAIGN
The campaign portrays the dissonance of a high and sophisticated everyday existence
while being close and personal. The photos depict international backgrounds,
with wine serving as a constant that identifies locales that are very distinct from one another.
![wine advertisement Food beverage luxury print art direction Photography details Franciacorta](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9d1fff196796499.66265241886e5.jpg)
![wine advertisement Food beverage luxury print art direction Photography details Franciacorta](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2707bc196796499.66335e3252e9b.png)
![wine advertisement Food beverage luxury print art direction Photography details Franciacorta](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ac16d8196796499.663372ce901b1.jpg)
![wine advertisement Food beverage luxury print art direction Photography details Franciacorta](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0ea9b7196796499.663372ce8f3c4.png)
![wine advertisement Food beverage luxury print art direction Photography details Franciacorta](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fc5a26196796499.6626596f99054.jpg)
![wine advertisement Food beverage luxury print art direction Photography details Franciacorta](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5c7d98196796499.6633795d4ec88.png)
![wine advertisement Food beverage luxury print art direction Photography details Franciacorta](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d63f28196796499.663372ce9091e.jpg)
![wine advertisement Food beverage luxury print art direction Photography details Franciacorta](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6993c9196796499.663372ce8fcb4.png)
OVERVIEW
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/534d60196796499.663372cd755d0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/913af2196796499.663372cd74f02.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/817dbc196796499.663372cd74813.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/b1126f196796499.663372cd743da.jpg)
OOH AND PRESS
The campaign has been launched on the occasion of Vinitaly 2024 and is planned on a global scale,
in the major reference markets: United States, Europe and Japan.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a8a4af196796499.66265e595ca39.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c9976b196796499.66265b5d2f932.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9e7cdd196796499.66265b5d30033.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/fc92ff196796499.6630ec20a97eb.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/d5312e196796499.6630ec20a9cdf.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f8a2c5196796499.6626602819cdc.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/41c7de196796499.6626602818dca.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6b20aa196796499.6626602819507.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2c5b7c196796499.662660281a41a.png)
Agency: AUGE
Executive Creative Director: Federica Ariagno, Giorgio Natale
Associate Creative Director: Miriam Frescura
Copywriter: Andrea Azzolini, Cecilia Panisi
Junior Art Director: Elisa Zanchin, Marco De Salvo
Produzione
Photographer: Francesca Romana Gaglione - The Foodorialist
Food Stylist: Melanie Weber
Set Designer: Alina Totaro
Stylist: Aurora Zaltieri