COURSEWORK COMPLETED IN THE SECOND SIX MONTHS OF THE
MASTER OF FINE ARTS MEDIA DESIGN PROGRAM AT FULL SAIL UNIVERSITY
The following work is a synopsis of the final thesis project. The project in its entirely can be viewed HERE
Groovy Cubes Brand Campaign
Defined Client Problem
The client wants to increase revenue by rebranding the company to resonate more effectively with the target audience.
A brand personality, including a new company name and tagline, was developed to help the client with a more effective rebrand. Additionally, the look and feel of the brand were established with defining elements that utilized the brand voice and tone. Lastly, new assets were crafted using the rebranded material to help connect the company to its intended target market.
Brand Playbook
The following are the contents of the Brand Playbook, showcasing the brand, which was developed over four months
Groovy Cubes Brand Playbook Front Cover
Core Messaging
Voice & Tone
Key Imagery
Color Palette
Logo
Logo Usage
Social Media and Sticker
Swag–Water Bottle and T-shirt
Letterhead Package and Billboard
Groovy Cubes Brand Playbook Back Cover (with Logo Mark and Mascot)
Brand Development
The following is the process of how the brand was developed
LOOK AND FEEL
Look and feel evolution with new typography and imagery
VOICE AND TONE
Vision Board evolution over the course of the project
LOGO DEVELOPMENT
Logo Design Concept Sketches
Vector Logo exploration
Final Logo
Logo Animation and Looping Animation
